slide-1

Industry Insider: Jackie Jorge

True story: La NiA�aa��yes, that La NiA�aa��is responsible for Jackie Jorgea��s now two-decades-long career in public relations. The former journalism student was contemplating going into television when the cheeky weather pattern led her to make her inaugural PR pitch: securing a local broadcast segment on keeping pools winter-weather-safe for her brother-in-lawa��s pool business. Since then, with a combination of persistence and personal connections, shea��s blazed a path for herself in traditional and digital public relations, and after re-launching her career eight years ago, shea��s homing in on the consumer, consumer-tech, health, and beauty industries for her current gig with Gold PR. a�?In this digital era of everyone only wanting to cover the latest and newest, my job is extra hard,a�? she says. a�?But I believe in my clients. Ia��m passionate about what I do, which is critical to my success.a�? a��Jennifer Henderson

Her backstory: a�?In college, I actually wanted to become a TV reporter. Ia��m bilingual and, in the early 90s, there were hardly any Latin TV reporters. Unfortunately, once I learned I would have to move out of state and away from my family to get my first job, my plans changed. As part of my journalism major, I took a class in public relations and I loved it. I interned for Wieder Publications, working on magazines like Shape and Fit Pregnancy, but my big break was getting a job at Edelman Worldwide right out of college. I landed the only assistant account executive position in the company because of a successful pitch Ia��d done on my own for my brother-in-lawa��s pool business. After that, my career took off.a�?

Her work ethic: a�?Ia��ve always been self-motivated. I work pretty efficiently to manage my professional workload and familial responsibilities. Ita��s important to me to have balance in life; I love being a PR professional, but I love being a mother more. My greatest job is being a role model to my daughters.a�?

Her success secret: a�?To me, the key to success is living through the process. Every day I work towards some kind of goala��personal and professional, small and large. Ita��s important to celebrate the small successes just as much as the big ones.a�?

Her look: a�?Comfortable meets casual with a hint of flair. Ia��m a minimalist when it comes to makeup and accessories. For business meetings, my go-to outfit is a pair of jeans (with some kind of tear, rip, hole, or shred), a button-up blouse or t-shirt, and a blazer. I only wear yellow gold because I think it looks best with my skin tone. I usually wear stud earrings, my iWatch, and some of my go-to necklaces and bracelets. Right now, Ia��m obsessed with i.e.culture refurbished glass-and-cork cuffs, made by a gal out here in the San Fernando Valley.a�?

Her must-haves: a�?On Fridays, I get a manicure and alternate every other week with a polish change; Essie and Caption are my favorites. My new Adidas Superstar high-tops. Cetaphil and EltaMD UV Daily Broad-Spectrum SPF 40. Bossa Nova, the Brazilian jazz radio station on Pandora. HGTVa��s Fixer Upper, History Channela��s Ancient Aliens, and CBS Sunday Morning. A flat iron. And Invisalign because it really does make my life easiera��less trips to the orthodontist and no broken wires, which can be a real hassle.a�?

Her inspiration: a�?My main influences are my three daughters: Isabella, Breanna, and Tatiana. They are my everything. All that I do, I do for them.a�?

Her social circle: a�?I follow a lot of beauty, style, food and yoga bloggers on Instagram. My favorites are @vfbeauty (Vanity Faira��s SunHee Grinnell), @theeverygirl_, @whole30recipes (for healthy food suggestions), @yrc.yoga for pose inspiration, and @dr_ellen_marmur who is my favorite dermatologist.a�?

Her motto: a�?a�?Make it happen.a�� a��Cleopatra.a�?

Her beauty: a�?I teach my daughters to self-love because thata��s where I believe beauty livesa��inside of us. To me, beauty is a natural light we all possess; the brighter the light, the more beautiful you are. Personal fulfillment, happiness, health, inner peace, and self-confidence feed into that light.a�?

Her treasures: a�?My small (but slowly growing) collection of Louis Vuitton.a�?

Her advice: a�?Ia��m trying to raise three independent, strong young ladies. My life lessons to them are hard work always pays off; listen to your hearta��s center because she will always guide you to happiness, and always make your bed in the morning.a�?

Her future: a�?To continue to enjoy my family and balance it with my awesome career. My husband and I plan on visiting Spain and Portugal to learn more about my ancestors and look into some kind of new business venture to change things up a bit. I would also like to learn how to professionally media train others and master public speaking for myself. Given my life experiences, I think Ia��d be good at inspiring other women to overcome challenges. Maybe one day a��a�?